Built by Anglers. Trusted in the Catskills.

Handmade soft Plastics, custom Painted LURES , premium tackle, live bait, and expert fishing advice .

All from your local tackle shop.

Visit Our Store Shop Hendrix Custom Lures

Made by Hendrix Fishing

Voodoo Frog
Sale

Voodoo Frog

$12.99

$9.99

Voodoo Popper Frog
Sale

Voodoo Popper Frog

$11.99

$9.99

Whipping Swimmer 4 Inch

Whipping Swimmer 4 Inch

$6.99

4.25 Predator

4.25 Predator

$6.99

5" Trippie Stix

5" Trippie Stix

$6.99

Java Worm - 10 Inch

Java Worm - 10 Inch

$5.99

2.7 Boda Ned

2.7 Boda Ned

$5.99

VD POP 80 *NEW*

VD POP 80 *NEW*

$11.99

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Support Veteran owned business

1.25 Culper by Fish or Die
Sale

1.25 Culper by Fish or Die

$4.00

$2.99

2.8 Patriot

2.8 Patriot

$6.99

The Sherman

The Sherman

$7.99

2.8 Sharpshooter

2.8 Sharpshooter

$6.99

3.6 Gadsen

3.6 Gadsen

$7.99

6.25 Musket

6.25 Musket

$7.99

The Shiv by Fish or Die

The Shiv by Fish or Die

$7.99

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Best Selling Products

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Voodoo Frog
Sale

Voodoo Frog

Voodoo Frog
$9.99 USD
$9.99 USD $12.99 USD
Voodoo Popper Frog
Sale

Voodoo Popper Frog

Voodoo Popper Frog
$9.99 USD
$9.99 USD $11.99 USD
Whipping Swimmer 4 Inch

Whipping Swimmer 4 Inch

Whipping Swimmer 4 Inch
$6.99 USD
$6.99 USD $6.99 USD
4.25 Predator

4.25 Predator

4.25 Predator
$6.99 USD
$6.99 USD $6.99 USD
5" Trippie Stix

5" Trippie Stix

5" Trippie Stix
$6.99 USD
$6.99 USD $6.99 USD
VD POP 80 *NEW*

VD POP 80 *NEW*

VD POP 80 *NEW*
$11.99 USD
$11.99 USD $11.99 USD
3.25 Whisker Biscuit Chunk
Sale

3.25 Whisker Biscuit Chunk

3.25 Whisker Biscuit Chunk
$5.99 USD
$5.99 USD $6.99 USD
Original Chatterbait

Original Chatterbait

Original Chatterbait
$5.99 USD
$5.99 USD $5.99 USD

MADE IN AMERICA

High Quality local products

Tournament Tested

Used when it matters most

Small business

Real people making great products

Handcrafted Baits

Paying attention to details

Designed By Anglers

Made by those who have real life experience

Family Owned

Community is everything

What our customers say

Real reviews from real anglers

John D.
June 2026
Caught my PB Smallmouth on the Voodoo Frog.
Sarah M.
May 2026
Fast Shipping and awesome customer service.
Mike R.
April 2026
These Plastics by Hendrix outlast every other bait I've used.
Ben K.
June 2026
I needed a new pair of waders.The owner Tylor ordered them exactly how I wanted and I had them within 3 days! Outstanding service.
Frank G.
August 2025
The Hendrix Predator was beyond my expectations. I have to order more because I couldn't keep them off!
Brad M.
May 2026
Great guys, fast shipping.

Customer Experiences

Peacock Bass - Brazil

Jordan Prince - Local Brown Trout

Brad Lentz - ON a Hendrix Voodoo Frog

Gavin Moye - Voodoo Frog Catch

Young Man with his new VD Pop 80

Pistol Pete - Ashokkan Reservoir

OUr Business hours at 25 Sullivan Ave, Liberty NY 12754

  • Monday Closed (Call or Text to schedule a bait pick-up)
  • Tuesday 12:00 PM - 6:00 PM
  • Wednesday 11:00 AM - 6:00 PM
  • Thursday 9:00 AM - 3:00 PM
  • Friday 12:00 PM - 8:00 PM
  • Saturday 7:00 AM - 4:00 PM
  • Sunday 7:00 AM - 11:00 AM

Please bare with us as we work towards better hours.