Our Story

Nestled in the heart of the Catskill Mountains of upstate New York, Hendrix Fishing Company was born from a simple belief: every angler deserves access to quality, unique tackle without breaking the bank.

We're a small business with a big passion — crafting and curating fishing tackle that performs on the water and tells a story long after the catch. From the rolling streams of the Catskills to waters across the world, Hendrix baits have found their way into the hands of anglers who demand more from their gear.

What We Stand For

At Hendrix Fishing Co., we don't just sell tackle — we provide the tools for your next great fishing story. Our philosophy is simple: we let our baits produce their own success stories. Every lure, every reel, every piece of gear we offer is chosen or crafted with one goal in mind — putting more fish in your net and more memories on the water.

We believe quality and affordability aren't mutually exclusive. That's why we work hard to bring you unique, high-performing tackle at prices that make sense for everyday anglers and seasoned pros alike.

Rooted in the Catskills

The Catskill Mountains have long been considered hallowed ground for fishing — a region steeped in angling tradition and natural beauty. It's where we grew up, where we learned to fish, and where Hendrix Fishing Company took its first cast. That heritage shapes everything we do, from the tackle we design to the community we've built around the sport we love.

Our Pro Staff

We're proud to be backed by a team of dedicated anglers who fish our gear hard and put it to the test in real conditions. Our Pro Staff are more than ambassadors — they're part of the Hendrix family, sharing their success stories and helping us build better products for you.

What's Your Hendrix Story?

Every angler has a story. A first catch. A trophy fish. A perfect morning on the water. We'd love for Hendrix gear to be part of yours. Join the growing community of anglers across the world who trust Hendrix Fishing Company to deliver quality, performance, and a little bit of Catskill Mountain magic on every cast.

Welcome to the Hendrix family. Now get out there and make your story.